Advertising "Iron Man 3"

By: Michaela K.

The release of the new Iron Man 3 trailers has people wondering about what’s next for the superhero. The trailer opens with Robert Downy Jr’s character Tony Stark saying, "I build neat stuff, I've got a great girl, and occasionally save the world. So why can't I sleep?" This is giving us a further look into the movie, while also showing that Stark’s arrogant yet enduring personality does not change with the 3 movie of the Iron Man franchise. The trailer also gives us a sneak peek into the movies main focal point; the rescue of Stark’s love interest, Virginia “Pepper” Plotts, played by Gwyneth Paltrow. The advertisers were smart by doing this, knowing that the average consumer loves a good damsel in distress, prince charming saves the day, story line. Critics are claiming the film will be a huge success, saying; “Only time will tell whether the decision works in the franchise's favor, though we can't see this one being any short of hugely successful.” With the release date for the new Iron Man movie scheduled for April 26 of this year in the UK and May 3 in the U.S, the anticipation for the film builds, making the chances of the movies success extremely high.