As the end of the professional football season draws to an end, the USA receives one of the largest spending days of the year, the Super Bowl. An event this large is no joke and plays a major role on the country’s GDP for the entire year. Not only is there an enormous amount of hype leading up to the big game, but football fans across the country stock up on millions of chicken wings, beverages, and lots of other necessities to throw a good Super Bowl party. Even if they aren’t watching the game at a party, restaurants are packed with fans. The average Super Bowl related consumer spending has almost doubled from 8.71 billion dollars in 2007 to 15.3 billion in 2018.
Not only do stores and restaurants make an huge profit on Super Bowl Sunday, it one of the biggest days for TV advertisements. With an estimated over 100 millions viewers of the game, it is the best chance for companies to get their word out and attract new or returning customers for their products. But getting all these viewers for an advertisement doesn’t come without a super price. Since Super Bowl XXXVI in 2002, advertisement prices have more than doubled for a 30 second commercial from 2.3 million dollars to a whopping 5 million in 2018.
With all of the prices from food to advertisements to tickets rising dramatically over the past few years, what is the cause? Besides the high demand and low amount of tickets creating scarcity among fans, some say that it is due to our economy. According to NBC News, the high costs for Super Bowl tickets is caused by the “low unemployment and a booming economy…”, creating more “Americans willing to splurge…” (Spector). Due to the growing GDP of America, people are making more money and more willing to spend on Super Bowl Sunday. Not only are people able to pay for higher for tickets and buy more food, but businesses are able to pay more for an advertisement on the one day a year where some people admit that they watch television for the commercials. So while we wait for the Green Bay Packers to get their act together and get to the Super Bowl again so us Wisconsinites can actually care about the game, the numbers will continue to rise as long as America’s economy continues to grow and we care about the real kind of football.
All products require an annual contract. Prices do not include sales tax (New York residents only). “Super Bowl 30-Second Ad Costs 2002-2018 | Statistic.” Statista, www.statista.com/statistics/217134/total-advertisement-revenue-of-super-bowls/.
Gordon, John Steele. “The Super Bowl and the GDP .” Commentary Magazine, 30 June 2015, www.commentarymagazine.com/culture-civilization/popular-culture/super-bowl-gdp-madonna%E3%80%80/
Spector, Nicole. “Has the Booming Economy Led to Pricier Super Bowl Tickets This Year?”NBCNews.com, NBCUniversal News Group, 4 Feb. 2018, www.nbcnews.com/business/consumer/has-booming-economy-led-pricier-super-bowl-tickets-year-n844281.
“Super Bowl Consumer Spending 2007-2017 | Statistic.” Statista, www.statista.com/statistics/217141/super-bowl-weekend-related-consumer-spending-in-the-us/.
Staff, Marketplace. “5 Things You Need to Know about the Super Bowl Economy.”Marketplace, Marketplace, www.marketplace.org/2018/01/26/business/5-things-you-need-know-about-super-bowl-economy.