As winter begins to fade, there is an indisputable excitement that clearly indicates Spring is approaching: the release of the McDonald's Shamrock shake. This famous minty-flavored drink has been an popular item on the seasonal menu, reappearing in the market every late February to celebrate St. Patrick’s Day. The shake first appeared in the 1970’s being called the St. Patrick’s Day Shake. However, as the name was not catchy enough, Mcdonald’s took an alternative approach and renamed the drink the Shamrock Shake. And, due to high marketing and advertising, using sayings like “back for a limited time”, a variety of people began noticing this seasonal treat. Since more than 33 million Irish-American people in the United states celebrate St. Patrick’s Day, according to a senior writer, John Kiernan, there will be more of an incentive for them to buy the green drink as it corresponds with the very festive holiday. Therefore, as the Shamrock Shake sporadically makes its way back into the Mcdonald’s menu, people will fall into temptation and buy as many Shamrock Shakes as they can before they are gone until 2019.
As the popularity of the shake increases, the consumer spending brings us into the economics. Since the most important factor of consumer spending is made up of a person’s disposable income, this gives people the opportunity to make choices on what they spend their money on. Specifically, since the popular shake is a highly-anticipated item - being in demand for months before the release of the shake - people are willing to spend their current disposable income on this product. While the shake is only at a low price of $2, its seasonal aspect only gives consumers so much time before it disappears from the Mcdonald’s menu once again. Since the item is so scarce and supply is low, the demand of the product is extremely high. Even if aspects change of a person’s income, causing their disposable income to either increase or decrease, the scarcity of the shake may still be enough for consumer to spend their money on the delicious minty treat.
People all over the nation are anxiously waiting for the Shamrock Shake to arrive at their local Mcdonald’s. Due to the popularity around the item, people would be willing to spend their disposable income on the product, ultimately increasing the country’s GDP for a short amount of time whether they know it or not.
Works CitedHarvey, Olivia. “When is the Shamrock Shake Coming Back?” Hello Giggles, 15 Feb. 2018. https://hellogiggles.com/news/when-is-the-shamrock-shake-coming-back-mcdonalds/
Kirnan, John. “St. Patrick’s Day Facts.” Wallet Hub, 9 Mar. 2017. https://wallethub.com/blog/st-patricks-day-facts/10960/
Mcdonald, Andy. “Here’s Everything you Want to Know About the Shamrock Shake.” Huffpost, 6 Dec. 2017. https://www.huffingtonpost.com/2014/03/14/shamrock-shake-information_n_4916266.html