Summerfest Rakes in Millions of Dollars and Tourists
With the 2018 lineup for Summerfest recently being released, the music festival has been a growing topic of conversation. Every year the festival brings in hundreds of thousands of music fans. Additionally, Summerfest brings in hundreds of millions of dollars. This year, these numbers are expected to be even higher.
Summerfest takes place along the border of Lake Michigan in Milwaukee, WI every summer for 11 days. The grounds are made up of 11 different stages which hold over 800 performances every year. The Summerfest grounds also consist of various food and beverage vendors as well as shops. To get into Summerfest, a ticket must be purchased. There are also alternative options like a Power Pass; a Power Pass allows admission to all 11 days of the festival. The majority of the shows that take place are free, but there are multiple headliners that perform in the amphitheater. The tickets to these shows cost money. The artists that perform on this stage are usually A-listers that are in very high demand, so the tickets can become quite pricey. Each of these costs contribute to the total amount of money that the entire 11 days of Summerfest rakes in. According to Wisconsin Public Radio, in 2017, Summerfest brought in around $200 million for the Milwaukee area. This makes it the biggest event in Wisconsin that is hosted every year. It is also the event that brings in the most amount of people from out of area. Additionally, WPR stated, “...hosting the U.S. Open earlier in June and the NCAA Men's Basketball Tournament in March are important events but they don't have the same international draw. Those events brought in $130 million and $6 million, respectively” (Ross Terrel, WPR). So, out of all the different events held in Milwaukee, Summerfest brings in the most amount of money.
Not only does Summerfest bring in a substantial amount of money, it also brings in a massive amount of people. Year after year Summerfest promotes itself as, “The World’s Largest Music Festival.” This fact has even proven by the Guinness Book of World Records since 1999. Every year Summerfest brings in more and more people from all over the world. Because of its title, it attracts many and it grows every year. According to Milwaukee Business News, 804,116 people attended the festival in 2016. In 2017, attendance increased by 3.4% which increased the total attendance to 831,769 people. This year, attendance is expected to grow even more. The festival park also just recently went under renovations which is expected to bring in an even bigger crowd.
Summerfest will continue to bring in money to Milwaukee as well as people. Since Summerfest began, Milwaukee, WI has become a larger tourist attraction than ever before. As the “Largest Music Festival in the World” continues, so will the increase in money and tourism.
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