Living near the big city of Milwaukee, which is home to the Milwaukee Brewers, is a must see game for everyone in Wisconsin at least once in their life. People come from all over Wisconsin and neighboring states to come see the Brewers perform live. Although for anyone that has been to the brewers game knows that the food prices can be very expensive; especially if you are feeding a family or a group of people.
Brewer games are monopolies. People are here to watch their team play and there is no where else to get food unless you eat before, and the only liquid you are allowed to carry in is clear, water bottles where the seal has not been broke yet. In doing so the Brewers can raise their food and drink prices and people are still going to buy them because they want to have a good time and get hungry or thirsty at games. A survey found that the Brewers are above the MLB average day at the ballpark. The average is 77.92 dollars whereas the Brewers are at 80 dollars. The cost for a Summer Shandy beer at the ballpark is 9.25 dollars per can. This is a crazy amount for any kind of beer considering you can go to the store and get a six pack for less then that. Although people are still going to buy this because you are not allowed to carry in beer. Not being able to carry in beer allows the Brewers to raise their prices of beer because people who want beer will still pay the money because otherwise they will not be able to get it anywhere else during the game.
Many people have resorted to other ways of eating such as tailgating, carrying in small snacks and bottled water, or going out to eat at a local restaurant before hand. This may be hindering and decrease the revenue that the Brewers are bringing in from their concessions. These high prices really make it hard for families that have a lower income to enjoy a game with there family. Families with lower and even middle iconome that attend games with their family can not afford to spend the 9.25 for a beer, or 9 dollars for some dippin dots for their children.
The Atlantic Falcons, a NFL team is a good example of a corporation that has lowered their food prices. They lowered their food prices and their total revenue increased because of the lower prices. They added unique menus such as two dollar hot dogs, bottomless soft drinks, and five dollar cheeseburgers. Ken Belson states “Despite a 50 percent decrease in prices for food and nonalcoholic drinks compared to prices in the Georgia Dome, the amount spent per fan increased by 16 percent.” People are already paying a lot of money for just the tickets alone, so many people do not want to buy a lot of food or drinks because they will be spending a lot of money for four hours of entertainment. This also allowed people that had a little less money to be able to buy their kids a hot dog or two and have something to drink during the game. Therefore since the prices went down the quantity of food and drinks demanded per person increased and revue increased.
If the Brewers took the line that the Falcons took they would also see an increase in revenue. Brewers tickets average at about 50 dollars which is above the average MLB ticket price of 43 dollars. Lowering the prices of food would allow people to buy more food and drinks for them and their families and possibly allow them to come to more games because it it not as expensive to attend a game anymore. In big games such as when the Brewers battle the cubs, if they have lower food prices they will see a increase in revenue, because of the amount of people at the game and the quantity demanded for the lower priced food and drinks. Right now with the high food and drink prices the quantity demanded is lower for some people. Although with lower food and drink prices the quantity demanded will increase because people will be able to afford more food and drinks allowing them to buy more food and drinks.