With Women’s History Month just closing, the Pink Tax is something on every woman’s mind.Though this tax has been around for decades, the discrimination is still a solid issue between genders. The Pink Tax refers to the price difference between female-specific and male products throughout various companies. Whether it’s toys, clothes, or toiletries, women pay a slightly higher cost. The reasoning for this discrimination is because it’s speculated that women are willing to pay the higher amount, not taking into consideration that some products are a necessity. These unequal prices have brought to light the issues some women have with making ends meet.
To prove the issue was real, researchers brought an immense amount of data to the table. In 2015, a study was done comparing 800 products from over 90 different types of brands to see the price differences between genders. The study included comparisons from toys, clothes, and accessories. In the category of toys, girl’s entertainment costed an average of 7% more than boys, otherwise known as “general” products. Furthermore, within the price differences, there were only slight changes between products. For example, a girl’s scooter costed $49.99 while a boy’s scooter costed $24.99. The only difference between products was the color. This main example from the study furthers the point of the pink tax. The other significant difference in prices was from personal care. Data showed that female care products costed 13% more than mens. Necessities like hair care, shaving accessories, and deodorant had at least a dollar increase for women. This aspect of the pink tax enrages women especially because of the generic nature of personal care. The chart to the right highlights the personal care prices between genders. Going in accordance to the 2015 study, women’s deodorant and lotion were most notable. The justification from companies for these results is because women have a need for more “luxurious” items as opposed to men. Companies take advantage of the overused excuse, “women are willing to pay more” to use a reason for raising their prices for specific products. However, female consumers are affected most by this. Not all personal care items are a “luxury”, and are in fact a necessity, which companies fail to acknowledge.
While understanding both sides of the argument, the Pink Tax should have an end put to it. Regardless of the gender, products are necessary for living. The reasoning is, is because if companies keep their prices higher on female products, the demand will decrease, resulting in a loss of profit for producers. With the Pink Tax covering both economic and gender issues, there should be more done to end it.
Kellner, Lindsay. “Yes It Is More Expensive To Be A Woman. Here's Why.” Mindbodygreen, 31 Jan. 2018, www.mindbodygreen.com/articles/what-is-the-pink-tax.
Ngabirano, Anne-Marcelle. “'Pink Tax' Forces Women to Pay More than Men.” USA Today, Gannett Satellite Information Network, 29 Mar. 2017, www.usatoday.com/story/money/business/2017/03/27/pink-tax-forces-women-pay-more-than-men/99462846/.