In our society today, many people with a cellular device use an iPhone from Apple. Statistics say that in 2017 around 223 million people, in the United States alone, had a smartphone and well over half of them were an iPhone. Apple is a worldwide technology company that makes many products ranging from phones, laptops, or watches, as well as accessories to go with them. Apple has just recently released a new red colorway for the iPhone 8 and iPhone 8 Plus called the (PRODUCT)RED Special Edition.
The release of a new iPhone is nothing new for Apple. Typically, this company has been known to release new products to the market on a yearly basis. They consistently make changes to their products and add new aspects to each phone to appeal to consumers. However, over the past years the iPhone has only been released in a few general colorways. The new red iPhone was released to help raise money for the testing, counseling, and treatment for people with HIV/AIDS. They also released a red leather folio for their latest and greatest product, the iPhone X, which also contributes to the cause. PRODUCT(RED) is an organization founded in 2006 thats goal is to raise awareness and money to help fight against HIV/AIDS. Apple has donated over 160 million dollars to PRODUCT(RED) making them the largest corporate donor for this organization. The PRODUCT(RED) iPhone will be available in different GB models starting at $699 as well as the iPhone X Folio for $99. To make the phone and case more wanted by consumers, Apple announced that the products will only be available for a certain time. They are limited edition items and will not be on the market again, therefore increasing the demand substantially. Despite the good cause I personally think that apple overprices many of their products. The iPhone X red leather folio is priced at $99 and is simply just a leather phone case. Many large corporations these days think that their label alone on products increases the value substantially. If they made charity products like these less expensive for consumers and more affordable to everyone in the market, they could raise much more for PRODUCT(RED). Apple itself is already over a 200 billion dollar corporation, and as a consumer, I don’t think that the Apple logo should automatically make a product incredibly expensive. Although their products are very top of the line and some should be highly priced, I don’t think they will raise much by selling a phone case for a hundred dollars. If large multi-billion dollar corporations do more special products like this we can raise billions for charities. Overall, it is a good message to other corporations and hopefully can influence them to do something similar for other charities.
“Apple.” Apple, www.apple.com/.
“Home.” (RED), www.red.org/.
“(PRODUCT)RED™ - IPhone 8 Special Edition.” Apple, www.apple.com/product-red/.