The Science Behind Streetwear
Streetwear clothing brands are very popular in modern day culture. You can see it all around you. It has taken over a lot of modern day fashion and those that are interested in this type of thing sometimes develop a cult-like obsession and following for these companies.
Streetwear is a type of clothing that is really appreciated for it’s often times risky approach to fashion that a lot of people may not understand. And this is part of the appeal. Because of the exclusiveness of brands such as Supreme, Gucci, Palace, Off White and many others there is a certain pride that owners of clothing from these brands have. Many of the products sold by these companies are in very little supply in comparison to the amount of fans that wish to buy them.
Some brands such as Supreme have been known for raising their prices to nearly unthinkable prices for what is estimated for cost of production. Supreme is now a billion dollar company while still collaborating with low end companies such as Hanes. But because Supreme has their name on it they can mark it upwards of 300%. And now a very similar pair of underwear that you can get at Walmart in a pack of 3 for $10 or $15 now costs nearly twice the price.
The ultimate question is “Is it worth it”. This is the only thing that really ultimately matters when determining if you are going to buy that $200 jacket or just stop at Walmart and pick one up for a quarter of the price. As I mentioned before there is somewhat of a cult following for
brands like this. And these brands could probably never charge too much that their adoring fans wouldn’t help them sell out. But as far as the general population goes, there is no real benefit in overspending on brands like these. Unless you want to spend your entire paycheck so that your shirt can match your pizza, I would stick to spending elsewhere.
2017, Hanan Haddad 26 July. "Why Are People So Hyped Over Streetwear Brand, Supreme?" Harper's Bazaar Singapore. July 26, 2017. Accessed March 13, 2018. http://www.harpersbazaar.com.sg/fashion/fashion-news-trends/what-is-up-with-the-supreme-hype
Wolf, Cam. "Supreme Is Now a Billion-Dollar Streetwear Brand." GQ. October 09, 2017. Accessed March 13, 2018. https://www.gq.com/story/supreme-billion-dollar-valuation.