Online vs. In-Store Shopping
Growing up in a generation where technology continues to progress at an increasing rate, it’s hard not to want to spend the majority of our time online or using technology. How often not only our generation uses technology, but even the generations above us is very prominent when you consider looking at the sales of online shopping vs. in-store shopping. Online competitors such as Amazon, continue to increase in their online sales. Specifically, Amazon continues to beat out other companies like Toys R Us who has been forced to close one-fifth of their stores due to bankruptcy and loss of interest from the consumers. Because today technology is so easy to access compared to walking into a store, the sales online are increasing not only for toys, but for most other goods as well.
Other stores continue to fight with the online store in sales and attracting customers to buy their numerous products. Because children and adults are so engrossed by their screen, they’re missing viewing advertisements for brands that may be passing them on a day to day basis. Technology being so accessible makes it much easier for those who are living busy lives to simply shop from home instead of trying to find time in their busy lives to go shopping for their families.
Below is an infographic chart that compares the sales of online shopping to in-store shopping:
In 2017, online sales were expected to supersede in-store sales during the holiday season. Customers reported that they were expecting to spend 51% of their budget for the holiday season online while others said that they would spend 42% of their budget in-store. This was an increase in online shopping compared to 2016 where consumers expected to only spend 47% of their budget online shopping. This increase in demand for online shopping continues to decrease consumers demands for buying goods in-store. Because technology is much more accessible, consumers find the idea of online shopping much more appealing.
More and more stores continue to run bankrupt due to the demand for online shopping. Stores like Toys R Us, Gap, Sears, and more are expected to have to close down 100 or more stores in the next three years. This huge decline in retail stores will continue to increase the demand for online shopping and then in return, more retail stores will end up bankrupt and the cycle will continue due to continuing in advancements in technology.
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Thompson, Derek. “Who Bankrupted Toys 'R' Us? Blame Private Equity and Millennial Parents.” The Atlantic, Atlantic Media Company, 24 Jan. 2018,