In the Pewaukee area we have 4 out of the 380 Kwik Trips in Wisconsin alone. That is crazy to me that in one city there is basically a Kwik Trip on every street. This is forcing other gas stations to file for bankruptcy or to just accept that Kwik Trip is dominating the gas station industry and let them buy out their station. Kwik Trip took ownership of 34 PDQs in the last month and is starting to remodel them.
Donald P. Zietlow is the President and CEO of Kwik Trip and employs 12,000 people in the Wisconsin. One reason why Kwik Trip is favored over other gas stations is because they have a high standard for their customer service. Every time you enter the door you will get a enthusiastic “hello welcome to Kwik Trip” and every time you leave you get a “Thanks for coming see you next time”. Comments like that make the customers what to come back and associate Kwik Trip with positivity and are more inclined to return. Not only is the Kwik Trip atmosphere pleasing to the guests but to the workers too. Past employees have left comments on the Indeed site saying, “KwikTrip Inc. values their co-workers as much as they do their guests. Which if you've ever visited your local KwikTrip you would know that it is indeed a great amount” and “working at Kwik Trip was great and it was also busy every day. The people were great and I was sad to leave! The guests are usually friendly and like to hang around and chat”. Kwik Trip provided a positive experience to both the customer and worker which makes the gas station more appealing.
Kwik Trip has recently announced that they will be starting projects totaling up to $300 million in La Crosse which is where their headquarters is located. These projects will create 300 new jobs if they meet the goal of 40 to 50 new stores annually. The money will be used for the “construction of a $113 million 200,000-square-foot bread and bun production facility and the renovation of its existing bakery for sweet goods production. Other projects include improvements to the dairy manufacturing facility, kitchen operations and transportation fleet” (Wisconsin State Journal). Governor Scott Walker stands by the construction saying “Kwik Trip has already shown a strong commitment to our state, and that commitment is being solidified with this expansion” (Wisconsin State Journal). Kwik Trip is trying to rise above the normal standard of gas stations and give the consumers a better experience.
The take over of Kwik Trip will benefit Wisconsin because it is creating more job opportunities and it is bettering our gas station experiences by supplying better quality items and good service. Also because the more Kwik trips that pop up the less the other gas stations will be able to survive will reduce competition.
Adams, Barry, and Wisconsin State Journal. “Kwik Trip Announces $300 Million Worth of Projects in La Crosse.” Madison.com, 23 Nov. 2017. N.p. 26 Mar. 2018.
Indeed. “Kwik Trip.” N.d. N.p. 26 Mar. 2018.
“Johnson Outdoors : Casey's, Kwik Trip, Apartments among New Developments | 4-Traders.” 4-Traders.com | Stock Exchange Quotes| Company News, 6 Jan. 2018. N.p. 26 Mar. 2018.
Mac, Allison, et al. “Top Rated Gas Station Convenience Store in Each U.S. State. N.p. 26 Mar. 2018