Is it worth it?
Reagan Hodson
People have claimed that Starbucks is the best coffee to be around, you see people posting all around the world with their pretty starbucks cups, you drive past a Starbucks every morning the parking lot is packed along with the drive thru. This is how many people start their day COFFEE. But my question is why do so many keep going and spend 4-6 dollars on a cup of coffee every morning when you could go to Dunkin' Donuts and buy a coffee for 1-2 dollars?
Dunkin’ Donuts opened in 1950 and are selling 5,184,000 cups of coffee a day this number includes at every location, compared to Starbucks who opened in 1971 and is selling 10,958,904 cups of coffee a day. Starbucks is selling almost double the amount of Dunkin’ Donuts. But why if it’s so expensive?
According to spoon university a lot of people buy Starbucks for the name of it or their famous holiday cups. Seems silly right? Starbucks claims that they roast their coffee beans till they’re burnt making the coffee have a stronger taste that those crave. If you've ever tried Starbucks coffee then Dunkin’ Donuts you can see the difference by how much stronger starbucks coffee tastes. But is it worth going and spending 4-6 dollars a day for a little stronger coffee? People who go to starbucks every day for a whole year are spending 1,825 dollars a year on coffee without coupons and rewards, that could pay for your rent for a couple months. If you truly wanted to save money you would sacrifice your stronger coffee for still coffee but a few bucks cheaper saving you 1,095 dollars, or invest in a coffee maker for 55 dollars a bag of coffee beans can cost from 8-16 dollars making you 68 cups of coffee in one bag normally, costing you in total 103 dollars with the coffee maker included for the year. That would save you 1,722 dollars.
Coffee is a true addiction that people have in America and all over the world. You can still get your coffee every day and save so much money by just switching over to Dunkin’ Donuts of even buying a coffee maker. It’s okay to treat yourself every once in a while or if you like the holiday cup that month get it. But do you really need it every day? Will you take the challenge and make the change or will you stick with starbucks for the holiday cups?
This is an interesting topic, and you took it in a way I don't think we normally do. Whenever we talk about budgeting or saving money or spending habits, we tend to think that there are only two options: buying coffee or not buying coffee. But you brought up a good point; switching from Starbucks to a less expensive brand can save a ton of money, even if you can't kick the habit of buying coffee every morning. To quote Mrs. Straub, it's about the opportunity cost. You have to compare the cost of giving up the pretty cups and popular flavors from Starbucks to the money you'd save from doing so. Definitely a weird psychology thing that Starbucks has managed to become so popular when its coffee is mediocre at best and everything is overpriced. Thanks for sharing!
ReplyDeleteI’m not someone who buys coffee regularly, but I do go to Starbucks probably around once every other week. It’s interesting to know that Starbucks sells nearly two times as much coffee as Dunkin Donuts, I thought they were somewhat equal. I want to know why Starbucks has such high prices. Is there a higher upfront cost for higher quality ingredients? It seems silly that people would simply buy Starbucks for the name and fancy cup, but their advertising to consumers must be very strong. Consumers have to make a decision based on opportunity cost. Is it worth it to get the fancy cups and stronger coffee for an extra few dollars? It depends on the person.
ReplyDeleteThis is some serious coffee math! I feel like it’s common news that Starbucks has overpriced coffee and it would be cheaper just about everywhere else. So then why do people keep buying it? There’s long lines, loud coffee shops, minimal and poor food options, and their free wifi is weak at best. It is done simply for the statement. Like a clothes brand, the name is status. Even people who may dislike the taste of Starbucks coffee choose it anyway.
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