Chloe Brossman
You all know the beloved vines that gave you hours of laughter. They created social norms and creative greetings that took over the world. Instead of saying hello to someone between classes, “hi welcome to Chili’s” was screamed across the hall. If vine was such an iconic app, why was it announced that it was going to shut down December 16th, 2016 and fully changed January 17th, 2017?
Initially, the goal for vine was supposed to be little 6 second clips about people’s daily life, snippets into a private world to then share with others. But even after the small test group, it became apparent that it wouldn’t stay like that. Users took a more creative approach, using it to create legendary videos that are viewed more than a billion times. Twitter had been running fine for some time before buying vine, they wanted to continue it and push it further but they didn’t take over their business, instead, left it to the original marketing team. The problem with that came about when Instagram released their 15-second video options. Some stars from Vine began to move to Instagram instead for the longer loop time. From there, Instagram then began to start promoting stars Instagrams by creating an “explore” tab which boosted people’s views. Vine fell behind, remaining under the 6-second barrier.
From there, stars began to demand that Vine compensate them for their videos like Instagram or other platforms do. Without much effort, Vine began tapping into their limited resources to pay people such as Logan Paul $200,000 for Vines. While people loved Vine, they were unable to keep up with the changing competitive social media sources. Facebook, Instagram, and Snapchat all began to create a brand around them and advertise not only to people but on their site to gain money from companies. Together, these large social media’s took over the market with their increasingly unique add-ons and their celebrity base. Vine fell behind, unable to keep up in the highly competitive market.
Soon enough it was left to the core members and creators of Vines who stayed without much money from Vine. As the platform lost its money, Twitter took action, announcing that it will be shutting down the platform and instead it will be something that is attached to Twitter to create the videos.
The Vine fanbase was large, but as it went on, it shrunk, along with their influence in the market. Leaving no economic impact despite its social popularity. Now, you only are able to see existing relics of a past icon.
Works Cited
Newton, Casey. “Why Vine Died.” The Verge, The Verge, 28 Oct. 2016, www.theverge.com/2016/10/28/13456208/why-vine-died-twitter-shutdown.
Ng, Alfred. “Why Twitter Killed off Vine after a Short-Lived Run.” CNET, CNET, 27 Oct. 2016, www.cnet.com/news/twitter-kills-off-vine/.
Twitter (TWTR) will officially phase out its beloved six-second video service on Tuesday, and replace it with a "pared-down" camera application instead. “Twitter Officially Shuts down Vine.” CNNMoney, Cable News Network, money.cnn.com/2017/01/17/technology/vine-shuts-down/index.html.
The amount of social media out there is crazy, and as one site is able to do something, then the rest of them need to do something to make it better. Even now there is stuff on Instagram that has taken things from Snapchat and Snapchat has taken things from Instagram. The competition between these companies is crazy just to get their popularity up over another social media site. These sites have all gone from their own original idea to slowly being very similar adding the same ideas, it’s crazy to think about the idea that Vine died because of other social media taking their ideas but making them better.
ReplyDeleteThis is the perfect example of competition in the social media market. People like change, and when there is changes to an app that most people in this age group use, they are going to flock to it. In this case, the change was positive and gave Vine stars the option to be making even more money with their already large fan base. Of course, everyone wants more money, so when Vine couldn't keep up with compensating Vine stars for their videos, they hurt themselves economically. And so, Instagram became the new place to share short videos with others online, utilizing the new Explore page to reach new audiences.
ReplyDeleteAlthough vine was such a great app with super funny videos, it is smart on the owners end of the spectrum for them to shut vine down. I bet the owners are glad they did shut it down because of how much more money it would have lost with the instagram updates and paid promotions. I am curious to know if they wanted to sell vine, and if so, the reason it didn’t sell. Was everybody afraid of the loss of money that could come about if they bought the loved company?
ReplyDeleteThe reason why vine went under is a very common thing that happens to most businesses. Even though vine was a huge hit among many people and the people who were creating the vines. Since there was larger companies like twitter and instagram saw the potential that vine was bringing to the online community shows how much something can change. When instagram made the move of allowing 15 second clips to be published instead of the 6 second clips a lot of people then moved to instagram for that longer video. I want to know why vine did not justs keep up with this new trend because if they did and maybe somehow made it better then I think vine would still be here today. Ultimately vine did not have enough motivation to keep up with the bigger businesses and just gave up and made a lot of people sad for about a week till they were viewing the same old things now on instagram.
ReplyDeleteEveryone, and I mean EVERYONE was absolutely crushed when they were told that Vine was going to be shut down. I don’t think any app stays as what it was supposed to be made for. The apps form to what people use them for, such as Snapchat. It wasn’t made to just talk to friends or have “streaks” but once people started using them in that way, the creators wanted to please the users. It’s a disappointment that Vine had to crash, so many people loved it and it was a way to have an “inside joke” but that a lot of people would know. Referring to a Vine made a lot of people laugh, and it sucks that the joy of sharing these Vines is no longer.
ReplyDeleteAgastya Asthana
ReplyDeleteI am ready to admit the I liked Vines and I still like some of them not because it's a vine but because of the concept behind it. Famous vine stars like King Bach, Anwar Jibawi, Rudy Mancuso, and etc. have dominated this industry with their funny content. Vine's future was inevitable because other social media platforms like Instagram, Snapchat, and twitter serve as better platforms than vine, not only do they not have time restriction, more and more people were switching to these other platforms that meant vine stars to create content on those platforms to increase their popularity. We can all agree that vines were really funny and established subconscious bonding between those who could relate to it. The platform for vines may have been lost but not the concept behind it.
So I agree that the main part of Vines demise was being to out dated, but why not just shut Vine down for a little while and start updating it and creating new things before the competition does and then reopen it because there is nothing people strive for more than the reopening or updating a system that has been loved previously. Vine would have gotten their business back if they had done this.
ReplyDeleteAfter reading your post I started to wonder, what would have happened if vine would have kept up with the other top running social media pages. Would they have out ranked the other apps such as Instagram or Facebook? If we consider these questions I would probably say that if Vine was still here today and had the money they needed to support these big stars then they would most likely have millions of viewers and supporters to help bring this business to the top. Though in the end, the iconic Vines still live on through the world of youtube even though this app who many are sad it doesn’t exist anymore, is forever gone.
ReplyDeleteThis similar to the downfall of many other businesses, such as large retail stores. Many businesses in today world are falling behind because they can't compete with other businesses. For example, recently, Boston Store recently shut down because they couldn't keep up with other stores, mainly online stores such as amazon where you could buy things at a cheaper price and had a larger selection compared to Boston Store.
ReplyDeleteI think that Vine’s case is an interesting example of the aftermath of a business shutting down. Instead of Vine fading away and being forgotten, there seemed to be a dramatic increase in demand because of a change in consumer taste. At the time that Vine was shutting down people were no longer interested in it because of other arguably better platforms that you mentioned like Insta and Snapchat. It seems that after Vine shut down people became nostalgic of those past times which increased the demand to see vines. Since then there have been many vine compilations on YouTube in commemoration of vine, and millions of people who have chosen to spend their time watching vine. It is interesting to see that consumer taste with regards to a business can still change even after the business has died and create new demand for whatever that business was offering.
ReplyDeleteThis is a very interesting subject that I’ve never really thought of before. However, is the primary reason for Vine shutting down because of other companies making video options? Instagram, Snapchat, and Twitter have all had video options before Vine, so it could’ve been a big part of it, but it can’t be the whole reason. However, it’s probably a good thing that Vine shut down, because if they kept paying the core creators it would turn more into job than something fun people like to do.
ReplyDeleteSocial media has a huge impact on today’s world. Let’s take Youtube for an example, if you don’t know how to do something I bet you that it’s somewhere on Youtube within a search of “How to replace a spark plug on a lawnmower”. There will be thousands of results within half a second. This takes away the “social” part of social media because you aren’t going outside with your dad and having some quality father son time. Do you see that in today’s world? In most cases no but there are some families still out there that do it like this but our phones are running our lives. How to talk, think, determining your friends, and many more. I predict that within the next 5 to 10 years jobs will be ran by technology and not people. This is another factor of that social factor in life being taken away. You can make many friends at your work but if technology will begin to rule the world in every sector, you could be missing out on some quality friends. On Vines part of things they really didn’t compete with the competitors because they didn’t try to match them which lead to their failure. Snapchat, Instagram, Facebook, just naming a few rules the world on every spectrum.
ReplyDeleteI love this piece from Twitter buying out Vine and then after all of that they still shut it down. With this you showed how Vine wasn't a very rich company but they still payed their "employees"/ the people that make the vines a high amount even when they aren't really promoting their app. Then with all the other social media outlets that popped up like you said Vine was force to shut down so all of this good and it was a great piece in the end.l
ReplyDeleteSomething that I have noticed is that the demand for Vine is still out there. Personally if Vine were to start up again I would go back to Vine. In the original days of Vine I was not on Vine, however its impact on culture was easily visible to me. Nowadays, some of the most popular videos on YouTube have become the huge Vine compilations. If you look at the views of these videos they are often in the millions and some have hundreds of millions. If Vine came back, I believe that the demand is still there and many people may opt to go back to Vine.
ReplyDeleteIt would be interesting to see if Vine could have gotten a patent to protect the format of its video-sharing service from competition by similar sites like Instagram. There's certainly a strong correlation between the business failing and the rise of short video sharing on other sites, so there could have potentially been a case for claiming rights over the format. Additionally, when Vine was first created, it was a novel idea that differed from other video-sharing sites by confining videos to six seconds. Being an original idea, it is possible that Vine could have been protected under a patent.
ReplyDeleteI did not know that Vine got deleted due to Instagram taking over. It shows how in a competative market, you need to be able to offer similar services that buyers want. Vine could have done a simple fix to keep the demand high. It is a still a highly talked about app because of the memorable videos and if an app like Vine was to reappear, in my opinion, the demand would still be there. Now that others are moveing to Instagram and Twitter, those type of videos have reappeared and are becoming more popular, therefore making the apps themselves more popular.
ReplyDeleteI believe that Vine wasn't only killed of by Instagram, but also Youtube. A lot of the stars on Vine moved to Youtube to create the longer content videos. I agree that Vine died because of the Instagram 15 second video introduction, but people like Logan and Jake Paul moved from Vine to have a very successful career on Youtube, because of the longer video times, and the larger audiences they could reach. I never had Vine, but when Logan and Jake Paul starting making Youtube videos, they were everywhere on Youtube.
ReplyDeleteIt’s interesting to me that Instagram took over Vine’s time limit, and therefore contributed to the termination of Vine. However, I still think the demand for Vines is out there. Vine 2 has been confirmed and will be coming back, and there are hundreds of Vine compilation videos all over the Internet. Unfortunately, during the Vine era, no one realized that Vine would still be iconic and survive, even though the app itself is no longer available. The market at the time was competitive and other apps were looking into branching out and used Vine as a source of inspiration, only adding additional time to increase popularity. Vine is still a pretty iconic social media influencer, even though it isn’t necessarily a social media anymore.
ReplyDeleteI think that including the background of vine and the connection that the shutdown had to Instagram is very essential. Vine had a high demand with the new trend of Instagram rolling through, the company had the right decision to shut it down. They weren't going to make the funds and were going to gain less and less with Instagram. Now that Instagram has other competition like Twitter, Vine has there videos popping up on both social media pages and has there business still in effect even though they aren't active on social media any longer.
ReplyDeleteIt's interesting to here the full story behind the app shutting down, as it was extremely popular at one point in time and still has people reminiscing about old videos. I never completely understood why it lost so much momentum and eventually just disappeared, but it makes sense that Vine wasn't able to keep up with its social media competitors once they started offering similar features.
ReplyDeleteI actually found it saddening as well when vine shut down, I was a very big user of the app when I was around 13 and 14, making this one of the biggest icons of our childhood for comedy and social media platforms. It's crazy how fast a company can be bought out, or simply just used for another application. So many people were devastated, as this app was an everyday use for some people. #ripvine
ReplyDeleteIt is very interesting to me how competitive social media is. Vine seems like it was overtaken by the popularity of instagram because of the buyers preference. Though this is true, vine will always still be iconic and remembered for all of the times it was used for a good laugh. I wonder if vine will ever return to the social media scene. If it did, I would imagine that people would hop right back on the train and use vine again.
ReplyDeleteLuke Lochner
ReplyDeleteSince Vine and Vine videos were so popular, the better solution in my opinion would have been to let people know that Vine is going to be terminated. This way people would be prepared to find a new source of funny videos. The stars on Vine should have advertised a little more where they are moving to to create more videos. It would allow them to keep more popularity and the fan base of Vine to not get as unhappy. Many people, including, myself were reluctant to accept the fact that new funny Vines will no longer be a thing for entertainment. The owners of Vine made it be a big negative thing because it was a little unexpected and they didn’t inform anyone of where we will be able to find these funny videos.
Vine was very unique when it was made and we all loved it. However, competition brought the media source down. When other companies made the same things and also allowed the users to get paid, that is when things were bad for Vine. All of the popular users and people on Vine went to the other platforms. With the creators, the viewers also followed. Because there were better options for making video, Vine slowly started to lose its fan base and eventually the company.
ReplyDeleteWhile I agree with you that the other social media apps upgrading their systems and uses did in fact play a big role in vine dying that wasn’t the main pushing force. Vine was a trend, and in this day of age something can be the biggest topic around the world for a whole week and everyone is loving it but then just the next week everyone is talking about something completely different meaning that we follow or go through trend after trend each dying and being forgotten about. Vine was one of these it was big and was around for a couple of years but because of that the amazing 6 second humor just wasn’t the same people weren’t as original and was just plain. So while there were other factors in Vine’s demise the true factor for it failing was simply the fact that Vine was a dying trend.
ReplyDelete-Noah
It's unfortunate that Vine was reluctantly terminated. With how many subsequent Vine compilations you see on Youtube nowadays, it's surprising that Vine shut down in the end, instead of the reverse happening with Instagram or something. While it's true that Instagram and Twitter offered longer video times with other features as well, one would think that the simple format of Vines would be enough to keep it around. It's also unfortunate that they had to rely on the Paul brothers of all people, as we've all seen how derisive they can get. RIP Vine, the road may work ahead, but you won't be.
ReplyDeleteI remember merely being a freshman/sophomore that just sat around all day to watch vines. Once I heard that vine was shutting down last year, I was devastated. Vine was one of my favorite social media outlets. I never truly understood why people stopped using it. After reading this blog I now know that the content creators simply got more excited and more motivated to make videos on a larger platform such as Instagram. Now, most of these people that were vine famous are Instagram and YouTube famous. People just didn’t think 6 seconds was enough to make a video to make people laugh. Instagram now allows a video to be up to a minute long and YouTube has no limit to how long it can be. Some examples would be Jake and Logan Paul who were Vine famous but now moved their “talent” to YouTube and Instagram.
ReplyDeleteInstagram isn't only to be blamed all of social media didn't help. With instagram making longer videos and new features to the app many viner's did switch over but youtube is to blame as well you can put over hour long videos which is way longer than any other social media app. After vina had been out for a while they started to just make compilations of vines on youtube that you could watch for days but if you were using the app you'd have to scroll though and look at each one individually.
ReplyDeleteIt's almost hard to believe that fine was shut down because it wasn't popular enough to handle other social media companies. When we think of vine, almost everyone knows about it, and almost everyone, given the option, would bring it back. Vines are iconic as you said, so the platform probably could have been a very profitable one had it adapted to change like Instagram did when they came out with 15 second clips. All vine had had to do to stay alive was adapt to change, which it easily could have done. If only they knew how popular vines would have come from their death.
ReplyDeleteIt is interesting why Vine shut down since I never knew the exact reason. Although, it does make sense that it would be terminated because of the increase in popularity for other social medias such as Instagram and Snapchat. Especially Snapchat is very similar to Vine. It was a good idea for them do continue developing their app with longer times to record so more people would decide to use Snapchat instead of Vine. But now I feel like everyone loves the original Vines and wishes they would bring it back so what if they did recreate Vine? Would the popularity grow again since it was gone for so long and so many people miss it, or would it just go down hill again because of the more popular apps?
ReplyDeleteI am actually very shocked that vine shut down. I did not even know this happened. This definitely shows how competitive the market is. If you can't keep up with the market and make changes to compete with other producers, you simply won't make it. These days celebrities want to get paid whatever money they can. If you can not give them what they want, they will simply seek out other options. I do believe it was probably the right choice to shut down Vine, because the owners would be dishing out money left and right to keep up and compete with other sites. I do question what things would be like if Vine could have although kept up with other social media sites. The real question is where would most people spend their time viewing celebrities? I personally believe it is really all based off one's preference to what social media sites they use.
ReplyDeleteIn my opinion, had Twitter not bought out Vine, it would’ve kept going on until everyone got sick of it and it “died” on its own. Economically speaking, it was a smart move for the creators to sell the app while it was at its peak because they most likely got the most money they could’ve gotten for it. However, since Vine was so popular I bet that the app would’ve continued to make money for years to come.
ReplyDeleteIt's unfortunate that Vine died in such a short amount of time. It was a joy to all its users during its existence, and now that it's gone people watch more vines now than ever. It's sort of ironic how during the original days of vine, not as many people used that platform, but now that Vine is gone there has been an increase in demand because of its impact on our culture. You're right though, Vine was not thinking long-term and could not keep up with the competitive market. Platforms like Instagram and Snapchat keep updating their software, offering new features to their users. Similar to Kodak not keeping up with the digital photography trend, Vine lost its business because it couldn't keep up with the demanding market and instead wanted to keep things the way they were. It would be interesting to look at the economic benefit/downfall that Vine and other social media platforms face due to Vine's closure, what do you think would have happened if Vine kept up with today's trends?
ReplyDeleteI am very supersized that Vine was shut down in suck a short amount of time. The thing about Vine being dead is that now more then ever people are watching them even more and making them even more popular then before. This is very ironic because now more then ever there is a demand in vines because it has had suck an impact on our culture. The thing about Vine was is that they did not have long enough times for videos and Instagram and Snapchat are always doing some kind of update to the software to make the videos longer and better for people. Unlike Instagram and Snapchat, Vine wanted to keep things the same all the time and very wanted to change and give into the demand for people. Would the way we do things and what we watch on are phones from day to day be different if vine was able to keep up with the demand of people and making times longer to make videos.
ReplyDeleteI am surprised that Vine too was asked to pay its users for videos, like the Logan Paul example you mentioned. While I never quite understood what caused the app to be shut down, it now makes sense that they were unable to keep up with the high demands of the influencers on the app. Additionally, competition like Instagram videos made it hard for the small app to keep up. Another piece I noted is how users began to use other media outlets to create their content which is great for the individual because it means more followers, likes and possibly money, it also means they have left behind the app where it all began.
ReplyDeleteIt is very interesting to see that a company created a product with a certain idea in mind of how it work in the real world. But the moment it hit the market, the consumer decided what they wanted to do with it. They eventually changed the whole idea of the product and made it complete different then what the original creators wanted it to be. It's crazy to think that maybe the creator of snapchat made it for some different purpose in mind, but now the user decided how it's used.
ReplyDeleteI never knew why Vine died so it was really interesting to learn about this! This is actually what happened to Kodak a while back, when digital cameras and mobile phones became more popular. They were really successful but either refused or had no opportunity to change, so they did not adapt to the changing industry and soon filed for bankruptcy. It was also interesting to note that Viners were getting paid to make their videos so the quality of the content creators were making went up but Vine was progressively losing money because it was neither being advertised nor profiting from advertisements. It's also interesting to see that many people did in fact move over to Instagram to create videos, but although Instagram videos aren't as iconic as Vine once was, Instagram has various other ways of creating their brand and creating a profit.
ReplyDeleteI never really thought of the fact that creators on vine never received much money from the app. Or as much as other content creators on YouTube and Instagram make. I never actually had the vine app but I liked watching compilations of them on YouTube. I'm sad to see it gone, but one can only wonder if Twitter started changing vine to keep up with the times, it might still be around today. Even if Twitter did not make an accounting profit with vine, there was still a huge fan base for the app. They should have tried higher monitization and getting more sponsors for it. Or creators could have had sponsored videos for products. I really wished they did something major to try and save it instead of letting it slowly wither away like technology platforms before it.
ReplyDeleteIt was surprising to find out that the reason Vine died was because the creators didn't get paid for what they did. I think it's a little weird that some people would want to get paid thousands of dollars for creating a 6 second video which they did for their own entertainment. I think the huge following that Vine had should have been enough to keep it afloat, but apparently come creators value how much money they make more than the following they have, and the fun they have creating these videos. Also, how long does it take to make a 6 second video? I think that creators could have kept on creating Vines because they like to do it and its relatively easy to.
ReplyDeleteIt was very surprising for me to find out that the creators of Vine ended up not profiting by much when Vine ended. Judging by how much time I spent on Vine watching, like you said, legendary videos which still stick to me to this day, I would guess that the amount of money made by them would be enormous. I was also surprised by the fact that Vine payed the big and famous viners such amounts of money as $200,000. I knew that they must've had some sort of incentive to have the famous figures stick to their app, but I didn't think it was such a significant amount.
ReplyDeleteI was a big fan of Vine back in the day and was crushed to see it go. I remember when it hit the market, it was really awkward at first since no one really knew what to post. However, within weeks, the creativity got flowing and it became one of, if not the biggest social media platforms. It was interesting to see how it died since Instagram wasn't that big at the time so when they released the feature to post videos, they blew up. In result, there was really no longer a purpose for vine since Instagram videos were longer and easier to access. It is just sad to see such a successful social media platform to die so quickly since it is very hard to be successful in this industry. I guess that is just this day in age we are living in. When one company starts to take off, another one takes its place.
ReplyDeleteVine died. Something that a lot of millennials moran over as they reminisce over the old videos that gave them hours of laughs. But why this happened is something that is all too common in the business and economic world. There is a dominating atmosphere for social media and technology, that smaller companies and app that are developed often fail, get bought out when other larger companies see them as a threat or are unable to keep up with other apps and social media platforms that are stronger and can be much more innovative. This is why there is such a limitation on 'options" with huge industry; look at the fast food industry for example. This would then cause companies to not want to get into the industry since there are so many expenses up front it really dives to competition away. This would be economy to scale.
ReplyDeleteI think it's interesting how a social media company, like any other business, could fall behind other similar companies. In the end, Vine dying is really what made it popular. Now, you can find hour long vine compilations all over YouTube that have millions of views. I think that if Vine were to be brought back now, it would be wildly successful.
ReplyDeleteI am truly compelled by this article and as someone who grew up loving Vine, it has been surreal to watch it all come full circle especially from an economic standpoint. When it first hit the market it was crazy to see how little the demand was for this type of social media and as the demand began to rise over the years so did the quality and avaliability of Vine. There is a substantial amount of demand for this type of social media and it has been interesting to see how Instagram and Snapchat have tried to update their own apps in an attempt to target the growing audience that has been established from Vine's existence and draw consumers away from Vine to their own platforms, leading to its eventual downfall.
ReplyDeleteVine shutting down over other social medias taking their idea is similar to Instagram and Facebook adding stories which are basically the same as Snapchat stories, I find it interesting that Vine shut down because of it while Snapchat is still thriving. Since the other social medias acted as substitution for Vine eventually the demand for Vine dropped low enough to the point where it wasn't beneficial to keep it up and running.
ReplyDeleteI think that the shutting down of vine was not a smart idea. So many people loved the app and how much it made them laugh. It was one of the biggest social media platform. With so many people becoming famous from their hilarious vines, there was a demand for more. We all know different social media apps compete with one another, and it's a shame to see Vine just give up. Although it is gone, people are still able to re-watch the already made vines through Instagram, Snapchat, YouTube, Twitter, etc. Once something is put onto social media, it never goes away. For that reason, I am also not too upset about the downfall of vine because people find other ways to post funny videos that gain many views and entertainment.
ReplyDeleteEllie Reyes