Almost everyone has played and or has heard of the FTP(Free To Play) powerhouse, Fortnite. It's a game that has taken over the gaming world by storm and has no plans of stopping. The thing that makes Fortnite special over other games is not its premise but how in a culture dominated by $60 games Fortnite is completely free and is on almost every mainstream console to date. Well how does Fortnite makes its money and how much are they making?
The success Fortnite is seeing is quite comparable to the success of free games like Candy Crush and Pokemon, who make their money from ads and in-game transactions rather than a upfront base cost. This opens up a much larger for revenue for companies and Fortnite knows exactly how to play this system. They use a chip system similar to casinos where instead of using money your using chips which is really money but you are less cautious with your “chips” then you are with your physical money. V-Bucks or their system of chips can be bought at prices from $10.00, $24.99, $59.99 or $99.99. Each amount gets you a certain amount of chips you can use to buy cosmetics and emotes and cool stuff to show off in game
Skins which are most popular among players cost between $10-$20 in real money. All of this is optional but they purposely make basic skins and emotes bland and not flashy or eye-catching so that people will buy these skins or emotes to spice up their game or show off. If they have each player just buy 3 skins they can make the same as selling a game at full price and people don't realize this because they are spending V-Bucks instead of real money.
You can see this apparently become true when you see Fortnite in February grossed $126 million and surpassed their competition PUBG who made $110 million selling their game for $35. Aswell Fortnite’s system is outperforming mobile super powers like Candy Crush and Clash of Clans.
With the success of Fortnite microtransactions you can bet too see games to start following in their footsteps. I mean who wouldn’t because if it is done right then games have chances of making millions more and making fans even happier.