Aaron Rodgers injury loses Packers more than just games
David Collins
With the Green Bay Packers being one of the leading teams in the NFL the ticket prices for admission are usually pretty high. In recent events the normal ticket price went down due to many injuries in the Green Bay's starting offense and defense, but the most famous injury is the possible season ending injury Aaron Rodgers. With the broken collar bone it leaves the Packers in a tough position putting their backup quarterback in, in one of the most important positions on the team. This makes the demand to want to go see the Packers play go down.
With the recent injury it caused tickets prices to plummet down by more than 100 dollars on the low end. The average of the lowest get-in cost last week was $245, with lowest prices ranging from $213 to $325. This week against the Saints the average was $149 and the range $119 to $187. This makes the game more affordable on the good side for average families but on the negative side the games aren't as in high of demand to see since the star player is gone. Even with these great drops in tickets prices the NFL and Green Bay are not suffering too much in the way each ticket is still very expensive in relationship to an average sporting event ticket. With the average attendance at over 70,000 fans at home Packer games the loss in revenue is over 7 million dollars per home game. The supply in tickets will never be going down for the games but the attendance and buying of the tickets will be much lower. This injury doesn’t impact the other teams as much when they are away as the home crowds for them are still excited to see them play; the only big loss is when the Packers have home games. The Packers are predicted to hopefully bring the attendance backup with the price of tickets going back up as well in the coming weeks according to head coach Mike McCarthy. This is all depending on how the Packers will play with their backup in. In the end if the Packers were to stay at this rate over the rest of the season (With Rodgers predicted season ending injury) at home games the Packers would be predicted to lose over $28,000,000 in ticket prices alone. But with the efforts of the Packers and Hudley (Aaron’s new backup) they can hopefully liit the loss in ticket price drop and keep the attendance high.
Work Cited
Ryman, Richard. “Aaron Rodgers' collarbone injury a factor in drop in Packers ticket prices.” Press Gazette Media, Green Bay Press Gazette, 17 Oct. 2017, www.greenbaypressgazette.com/story/news/2017/10/17/aaron-rodgers-collarbone-injury-factor-drop-packers-ticket-prices/767984001/.
Barnwell, Bill. “Life without Aaron Rodgers: How Packers can survive -- with help.” ESPN, ESPN Internet Ventures, 16 Oct. 2017, www.espn.com/nfl/story/_/page/Barnwellx171016/layers-aaron-rodgers-collarbone-injury-whether-green-bay-packers-hang-make-2017-nfl-playoffs-nfc-north.
ESPN, ESPN Internet Ventures, www.espn.com/nfl/attendance.
I totally agree that injuries in sports affect the demand of tickets, because you are paying to see the best athletes in the world, so obviously, if you aren't able to see that, you aren't going to be willing to pay as much for tickets. Even for me, I am much less interested in watching the game at home, and I don't even have to pay to watch it. That definitely shows how much Aaron Rodgers injury will effect the demand of packer tickets.
ReplyDeleteI think this is a great example of how something as different as a sport's injury can have a huge impact on the economics side. It is a perfect example of how the popularity of a sports player is affecting ticket sales and revenue off of the games. It is very interesting that something like an injury can actually have one of the greatest impacts/factors for the economic side of the Packers and the demand for ticket sales.
ReplyDeleteI agree with you that one of the negative externalities from the drop in ticket price is a decrease in revenue for the Green Bay Packers. This also affects the businesses that are based near or around the Green Bay Packers or Lambeau Fields. As the demand to watch the Packers decreases, so does the demand at bars or restaurants that are set around Lambeau Fields. Similarly, this affects the bars and restaurants that attract customers by having the games on. If the backup quarterback performs well and the Packers win their upcoming games, do you think the demand for tickets will increase again?
ReplyDeleteThis is a great example of having purely inelastic supply. In the short run, the amount of seats that can be sold cannot change, so when there is a shortage in seats, price increases to cause fewer people to want to buy the tickets until only those who value them the most get tickets. However, demand is very dependent on tastes/preferences in this instance where the preference is a fantastic quarterback. Because of this (and the purely inelastic nature of supply), when demand drops, price drops drastically with it.
ReplyDeleteAlthough the injuries are really hurting the packers sales I think that the injury is a beneficial for the teams they are playing away. Losing amazing quarterback like Aaron Rodgers is very difficult and there is no doubt that it severely impacts their chance of winning. With this being said fans from other teams might want to go watch their team play the Packers because there is a better chance of the win and that can increase sales.
ReplyDeleteYou are spot on, Aaron Rodgers being out for nearly the rest of the year causes the demand of packers tickets to decrease significantly. Being arguably the best player in the NFL, the packers chances of being sucsessful go down significantly. His injury not only decreases the demand of tickets, but also decreases the ratings of the games on tv which lowers the profit of the entire leauge.
ReplyDelete100% agree with you David, Aaron Rodgers is a key factor in ticket sales, because he is the heart and soul of this team. Without him our chances of winning decreases immensely, and nobody wants to see a loss when they go to the game. This effects more than just the Packers, it effects Television ratings, and Fantasy football teams as well. The loss of Rodgers is big. Well written post Dave! Love how you use your vocab words with a intresting sports topic, Well Done!
ReplyDeleteI Agree, My family and I have got tickets for the November 6th game and now that Aaron Rodgers is out were not as pumped about going to the game. My dad has even considered selling the tickets but like you said it will be hard for him to sell. It's amazing how one person can change so much. Im hoping that Brett Hundley will get the Packers back on a winning streak and make it too the Superbowl.
ReplyDeleteThis was a good topic related to economics. I think lowering the ticket prices was the right thing to do because the NFL and Green Bay Packers will make enough money anyways. The demand for getting tickets to Packer games are still very high, it's just Aaron Rodgers being injured makes the demand a little less than what it should be. Not only will tickets go down in price, but Rodger jerseys will go down in price this year as well. Once he is back in the lineup, prices will go back up to normal. (Vinny)
ReplyDeleteI agree, I think that if the packers continue to win games and Hudley becomes more liked prices could go up and if the because of this the Packers make it to the playoffs they will receive more money to help that 28,000,000 dollars they may have lost over the season because they don't have Aaron Rodgers. It is interesting to see how other players were injured before Aaron Rodgers and ticket prices did not change as much as when the face of the franchise got injured.
ReplyDeleteI also agree with what Cole said but only under some circumstances. I agree to the fact that because Aaron Rodgers is gone there will be huge loss in revenue because people don't think the Packers have as good of a chance to win games. Nobody wants to go to a game where the Packers are going to lose. So people would much rather stay home and watch it on their TV. But like Cole said, if Brett Hundley starts performing really well and the Packers start winning more games, people will want to come to witness the games in person again. But if that doesn't happen then there is a possibility that revenue could decrease even more than their projection states.
DeleteI think this will greatly affect the Packers and I agree with you. The Packers already lost to a mediocre Saints with Brett Hundley as the Quarterback and Packer Fans always fell like their team should win and with doubt in their mind they will not want to show up and the Packers will loose ticket sales. In addition the Packers lost one of the best players in the league this makes the packers less likely to get televised nationally and will loose money from that because no one wants to see a back up play.
ReplyDeleteAs a Packers fan that has the Milwaukee Package losing Aaron Rodgers was bad. One of our games was the Detroit Lions. We were not planning to go to that game because it was on a school night. So before Rodgers got hurt we couldve easily got at least $120 for each of the four tickets, now after Rodgers' injury we just sold them for $70 each. Nobody wants to watch the packers without Aaron Rodgers.
ReplyDeleteI completely agree with this and personally believe that it is spot on. With Rodgers out for the season, not only will it immediately affect the amount of people wanting to watch the Packers play, but it will just keep getting worse over time, as the hope for a good season will soon be put to rest, which will diminish any interest they still had with the fans. Just the other day my dad told me himself that he wasn't as interested in the Packers as he has been other years, and most of this is due to Rodgers being much more than a quarterback to the Packers.
ReplyDeleteI agree with you that the injury of Aaron Rogers is going to greatly affect the Packers and the demand for tickets. Since Aaron Rogers is so huge for the Packers and he plays a big role, many people who have tickets for future games are going to be turned down for the game because Aaron Rogers is injured. People may even think about selling their tickets or not as many people are going to be buying tickets for future games since Aaron is out.
ReplyDeleteI didn't know demand for tickets changed so greatly, I thought it might've dropped a bit, of course people still will go to the games, a Packer game is more than just a game, it's an experience and is marketed so. People will go whether it's 0 degrees and snowing or if it's 32 degrees and raining, but if we lose a star like Aaron Rodgers, demand still drops and so does price.
ReplyDeleteIt's surprising to see how much the ticket prices dropped because of the injury. If the backup quarterback improved, or when Aaron Rodgers eventually recovers, the demand for tickets will most likely increase. This injury could even effect the number of at home viewers and the restaurants/bars that people would typically go to before the games.
ReplyDeleteI was not aware that the ticket prices dropped. I think it would be interesting to see if the ticket prices will rise again depending on how long his injury lasts. I would be interested to see how often injuries have caused ticket price decrease. I am curious as to if the prices will rise to the same level when he returns or higher as it is his return to play.
DeleteI agree that it is shocking to see how much of a drop in price there was so fast. This was a great example of how demand for a product has such a large impact on price! It will be interesting to see how the prices vary as the season goes on.
DeleteI was surprised when I saw how much the price dropped, but there still could be a greater impact of Aaron Rodgers injury, the playoffs. Usually the packers with Aaron Rodgers are a playoff team with a good change at winning the Super Bowl year after year. Because the Packers now have to play their backup quarterback, there is a significant change that the Packers might not make the playoffs. If this happens, the Packers will lose money from Packers playoff merchandise and tickets to playoff games. The Packers really need to step up their play with their new starting quarterback otherwise, they could be losing a lot of potential money.
ReplyDeleteI agree that the price drop was surprising. If they end up not making it to the playoffs, the merchandise won't sell as much which is another economic problem for the Packers.
ReplyDeleteThis is a really interesting topic and relative topic for economics. It is crazy to see how much one player can impact a sports franchise. Both from a team perspective and an organizational perspective. If this is impacting attendance then it should also be affecting sales of compliments like jerseys and other apparel. It would be interesting to see the impacts of those factors as well.
ReplyDeleteI have never considered the economic aspects of the NFL. This is an interesting post, as ticket prices fluctuate greatly based on where games are being played who is playing time of year and even injuries.
ReplyDeleteThis is an interesting topic and it makes sense that the demand of ticket prices would decrease since Aaron Rodgers is out. Even though the backup quarterback has been on the team for three years, no one really knew his name until he started playing for Rodgers. Depending on how well the team does, the ticket prices and demand may increase.
ReplyDelete10/26/17 (Blogger was refusing to let me post my comment)
ReplyDeleteI never considered the supply and demand needs of ticket sales for the NFL. I can see how the injury of Aaron Rodgers can affect the demand of ticket sales because who wants to see a game when your #1 quarterback is out? Hopefully the Packers quickly learn to play the best that they can without Rodgers to cause their fans to come and see their games to boost back the demand and sales of the tickets.