3 December 2016
The Art of Advertisment
You don’t have to be a football fan to understand just how popular the Superbowl is. It’s the one day in a year where lovers of football and casual watchers alike can come together for parties, food, and to watch the increasingly clever advertisements that are aired during the breaks. People are now starting to watch the superbowl solely for the ads, which is an advertiser’s dream because on every other day, ads are considered annoying and intrusive.
Because of this phenomenon, the demand for airtime during the superbowl has increased exponentially over the years, and with limited timeslots that are available, the increase of price for airtime has reflected this over the last 50 years. Companies, however, will forgo this cost, because the revenue gained by presenting their products in interesting ways will outweigh both the accounting cost and opportunity cost.
The side effect of this continuing trend, is that advertisers try harder and harder for to get their product to stand out in the limited time they have, so they invest huge amounts of money into writing and producing both dramatic and entertaining commercials meant to leave a lasting impression on the viewer. This increase in quality have led to a culture of expecting the best out of superbowl commercials, so we tune in with our friends and family to the most watched sporting event in america even if we don’t really care about the outcome.
"Chart/table From: Super Bowl 2015 Data (Updated)." Chart/table From: Super Bowl 2015 Data (Updated). Web. 7 Dec. 2015.Lkramer@syracuse.com, Lindsay. "Super Bowl 2015: How Much Does a 30-second Television Commercial Cost?" Web. 7 Dec. 2015.