By Tom Blau
Saturday Mail: A Thing of the Past
In an
effort to cut costs, and reduce their ever-expanding deficit, the USPS has
announced that an end to mail service on Saturday’s will be coming,
specifically starting August 5th. The plans are to stop collecting
and delivering first-class mail and letters, but large packages would still be
delivered. To summarize, people will have to agonize and suffer for that one
special birthday card to come or for loads of junk mail to arrive for one more
day.
As many
of you probably don’t know, the USPS has been a little bit of a bind the past
half a decade or so. Make that a big bind. Since 2006, the agency has defaulted
twice on payments totaling just $11 billion. That’s right, $11 billion! It has
also exhausted a $15 billion line of credit from the U.S. Treasury. Last time
we saw a business in this much trouble, Obama was bailing out GM! Because of
their shortcomings, the USPS has been borrowing billions of dollars from
taxpayers to make up the differences. From the chart below, we can see that the
USPS is bleeding, make that hemorrhaging funds, and that they have been on a
steep and steady decline for the past decade.
The new plan is expected to save them about two billion
dollars per year, which may seem like a lot, but is only a drop in the gigantic
$16 billion bucket of losses they reported in 2012. Coupled with technological
advances making more and more mail go by the wayside, the USPS is in need of
big help. According to estimates, some 22,500 employees around the nation will
face the end of their careers when this new initiative is implemented in just
under six months.
The end
of Saturday service will put a stop to a tradition that has been going strong,
with only a few hiccups, since 1863. In a Gallup poll conducted by CNN News,
69% of people surveyed said that this either wouldn’t affect them, or that they
wouldn’t mind the change. Even considering statistical anomalies and under
coverage due to biased reporting, this still well over half of the population.
Personally, as a business-minded man, I welcome any changes like this that will
put the agency back on track to cut its budget problems.
But
Marketers do not have the same opinion on the hot button issue. Considering
that direct mail marketing is the most powerful form of advertising, they will
have to switch their schedules of mailings around so that their target market
receives advertisements before the weekend. While this may not seem like a big
deal to the majority us, many of these big companies are not happy with the
decision.
Talking
about people that will be affected by this, what about those 22,000 employees
that will be out of work coming this August? Many postal workers are now in
severe suspense of their job security and what will become of it in half a
year. One of the benefits of the job about a dozen years ago was that these men
and women had total job security. Nothing could touch them, because no matter
what, they had mail to deliver, yet now, there is a serious threat that the
USPS could be going back on their word.
