Nathan Moran
Mrs. Straub
AP Economics
November 8, 2015
Black Friday
Every fourth Thursday in November, Thanksgiving Day comes around, and with that it brings Black Friday. A night dedicated to the avid spender and money saver, depending on who is shopping. Prices are cut, deals are made and money is “saved”. Though there are price drops this doesn’t always mean money is actually being saved. Some people actually do have a plan to buy something for their families or themselves that is truly needed. In other cases, it is just an excuse to open up the wallet or purse and buy unneeded but desired and luxurious objects. Whatever the situation is Black Friday is a huge spending day for consumers and has much to do with economics.
Last year total revenue for Black Friday was about 51 billion dollars. This may seem very high but it’s down almost $7 billion, which is a drop of about 11 percent (Tabuchi). A discussion over why this is was started. Some, like Tabuchi, thought that people were growing tired of Black Friday, meaning the demand for shopping has gone down. 
Others argue that the prices are being cut down so much that it lowers the total revenue. Stores try to offer the best deals so that the shoppers choose to buy from their store instead of others. Competition has lead to severe price drops which could have possibly lowered the total revenue. This is also not good for stores because as the prices of items lower, so can the profit. There is a trade-off between sales and prices to maximize the profit and stores are continuously thinking of ways to do so.
Two predictions for this Black Friday are price matching will become a larger thing and UHD tvs will be cheaper and a hot sell (Wilcox). Whether these predictions come true or not and to what effect on Black Friday they will have will be interesting to see. Being a hot sell could bring total revenue up, or being priced so low could again drop the percentage of sales. Black Friday will still be a huge hit once again but to what extent is only to be seen.
Works Cited
"Sam's Club Black Friday 2015 Ad Page 1." Black Friday 2015. 2015 BlackFriday.com. Web. 9 Nov. 2015.
Tabuchi, Hiroko. "Black Friday Fatigue? Thanksgiving Weekend Sales Slide 11 Percent." The New York Times. 2015 The New York Times Company, 30 Nov. 2014. Web. 9 Nov. 2015.
Wilcox, James. "5 Predictions for Black Friday 2015." Consumer Reports. 2015 Consumer Reports, 9 Oct. 2015. Web. 9 Nov. 2015.