Ryan Stoffield
Mrs. Straub
Insight AP Economics
26 October 2015
NFL Online
Every Sunday millions of Americans hop on their couch at 12 and turn on FOX or CBS to watch some football. The demographics of these people are very different, some are tech savvy, some are the old fashioned people who just want to watch football the same way they have been in the last 30 years. Fans watching the Sunday game in London on Oct. 25 had to watch the game on something different than the TV, Yahoo.
Yahoo has paid $20 million for the rights of the broadcast (Blanc). By doing the NFL is trying to expand the brand globally and increase revenues. Not only does the NFL benefit from their brand being expanded, Yahoo benefits from being the first company to actually try this. Every Sunday there is a high demand for NFL football. The NFL is trying expand the options that its viewers have to watch their favorite teams on Sunday. 
The NFL is extremely profitable and this has been a large part due to the television rights that its broadcasters pay them. Broadcasters like CBS, NBC, ESPN, and FOX dish out extreme amounts of money which makes the NFL so profitable. This allows them to experiment with new ideas, such as the online streaming. Fans watching the game will have less commercials to watch, and more game action.
Fans who prefer the old fashion way of watching football will have a trade-off and be unable to watch the game. For the fans who switched they should enjoy the fact that Yahoo will be streaming games twice the speed than usual. Fans will be given a much better product because of the other online competitors that were also bidding for this air time. This is a perfect competition, where there are many competitors in the marketplace.
The NFL streaming games on the internet is a new and interesting idea that could change the way we watch sports and entertainment. As a fan myself I actually think that watching NFL games online is really cool and adds a different, more interactive experience to the game watching. The more interactive, the better experience for the fans and the better product they will receive. If this grows the way they think it will the demand curve for computers/phones to watch the games on will shift to the right as the demand increases. One thing that could be concerning is the inaccessibility to wifi of some of the fans. On the other hand it could encourage fans to purchase wifi for the games, or increase attendance to bars/viewing parties.
Yahoo broadcasting NFL football games could be something that could revolutionize the way we watch football on Sunday afternoons. It’s definitely something that would take some time to get used to, but could frame the way everyone views television in the future. As the younger generation moves in the NFL has to adapt to the new ways of watching football. With more and more people watching games on their phones, ipads, and computers the experience is getting more interactive.

Most fans will be watching their favorite NFL team play on something other that the television in 5 years, and that excites many young fans. On the other hand television contracts go through 2022 so fans will still be seeing gameday on your main networks. Not only will this affect the way fans watch games it will impact the growing online economy even more. Expect to see a increase in demand (shift to the right) in the amount of fans who will be wanting to watch the games on their phones or tablets. One day the NFL could be broadcasted all over the web, wouldn’t that be interesting.
Works Cited
Blanc, Martin. "Yahoo! Inc. Shells Out $20 Million To Broadcast NFL Game Online." Bidnessetc. N.p., 03 June 2015. Web. 27 Oct. 2015.
Goldman, David. "NFL to Give Live-streaming a Try out This Fall."CNNMoney. Cable News Network, 24 Mar. 2015. Web. 27 Oct. 2015.
Marvez, Alex. "NFL's Yahoo Streaming Experiment Offers Glimpse of the Future." FOX Sports. FOX Sports Interactive, 23 Oct. 2015. Web. 27 Oct. 2015.
"NFL and Yahoo! Partner to Deliver First-ever Global Live Stream."NFL.com. NFL Enterprises, 3 June 2015. Web. 27 Oct. 2015
Shapiro, Steven. "Going Global: The NFL to Live-stream UK Game on Yahoo." Yahoo News. Yahoo News, 23 Oct. 2015. Web. 27 Oct. 2015..