Dylan Immel
Mr. Reuter
B4 Economics
14 May 2015
Printed Media vs Digital Media
Now that technology is so advanced and our computers, phones, and other electronic devices are constantly giving us internet access, digital media is on the rise. Most, if not all of our favorite newspapers, magazines, books, and so many other publications are available online as well as in physical printed form. This has given way to debates over which type of media is better, and whether printed media should continue to be available at all. There are economic benefits that come with publishing content digitally, but printed media has been around for hundreds of years and is still preferred by most people. Can both formats coexist?
The above infographic gives some insight to the pros and cons of printed media and digital media. Obviously, printed media gives the convenience of a physical copy that you can hold in your hands and is always available. Digital media takes up little to no space and can be easily changed. Aside from these simple differences are the economic aspects of the formats. With printed media, each copy of the product needs to be individually printed, and once a copy has been published, it cannot be changed without manual maintenance. This drives up production costs to the publisher and, in the end, costs to the consumer. In addition, printed media uses up much more scarce resources in production (wood to make paper, ink to print with, etc.) and in distribution (storage, delivery, etc.). The opportunity cost of using printed media is increased production costs.
With digital media, there is very little cost to produce the final product, and it can be done quickly and easily whilst using few resources. The most expensive cost of digital media is without a doubt the technology used to make it, but this is for the most part a one-time cost that may need a few updates from time to time, unlike the constant need for paper and ink that comes with printed media. Distribution of printed media is far simpler as well, it takes just a few steps on a computer and the content is made available to everyone. However, not everyone can afford or is familiar with the technology that is used to view digital media, and it can be frustrating when the tech has issues with internet connectivity or other problems. Thus, the opportunity cost of digital media is familiarity and availability.
According to this 2012 survey of Americans who read newspapers through various formats, 60% of people still read the news exclusively through printed, physical papers. Clearly, most of us want printed media to stay. What’s not to like about having a real book or magazine and being able to hold it, page through it, and admire the artwork? Using a tablet or eBook just feels fake. Although printed media may have an overall bigger cost to both producers and consumers, it’s something that has been here for too long to just give up all at once.
Works Cited
Harkaway, Nick. "Paper vs Digital Reading Is an Exhausted Debate." The Guardian. Guardian News and Media Limited, 31 Mar. 2014. Web. 12 May 2015.
Ingram, Matthew. "It’s Not Just about Print vs. Digital Media — It’s about Culture." Gigaom. Gigaom, Inc, 24 Nov. 2014. Web. 12 May 2015.