Universal Studios
Lisa Rittmeyer
When is comes to winter or the summer, many people go on vacation. One place that many people enjoy traveling to is Universal Studios. Universal Studios is a huge theme park owned by Comcast Corporation. It is the second largest company in the United States with an annual revenue of 3.3 billion US dollars.
In the first quarter of 2018, Universal Studios’ earnings increased about 25%, to 495 million US dollars. Because of the new attractions being continuously implemented, the company has higher per capita spending. Since the economy is improving, consumers can spend their income on elastic goods or services, like Universal Studios.
By adding more attractions, Universal Studios receives more revenue because they meet the consumers’ tastes in demand and the supply in demand. By meeting the consumers’ tastes in demand, the company sometimes replaces an attraction to extend an attraction that is more popular throughout the country. One example of attractions being replaced with others was the extension of the Harry Potter section in Orlando, Florida. In July of 2014, Universal replaced the Jaws section with Diagon Alley.
Universal makes most of their revenue from their Harry Potter attraction. They continuously upgrade and update this section of the park because they want to implement more rides, merchandise stores, and restaurants to appeal a vast majority of their consumers. An example of how their Harry Potter attraction increases the revenue was in the second quarter in 2017, in Hollywood, California, there was a 60% increase in attendance of this attraction.
Depending on how popular the attractions are in each year, determines the price of the tickets. When more consumers attend, the price of the tickets increases and the amount of tickets increase, while when less consumers attend, the price of the tickets decreases. To keep up with the supply in demand, Universal continues to implement new rides and attractions to make consumers more willing to pay high prices for tickets. One attraction that will gain more profit is the new Fast and Furious: Supercharged; which will be implemented sometime this year in Orlando, Florida. Because the Fast and Furious is such a popular franchise, more customers will want to visit the Fast and Furious section.
There are many hotels and restaurants nearby the theme parks, which improves the economy. In Hollywood, California, these nearby businesses have provided around 2,600 jobs in 2016. Due to all of the job creations, people who are currently experiencing frictional, structural, and seasonal unemployment can be hired to continue to produce income. As time goes on, more hotels and restaurants are being constructed because Universal continues to become more and more popular each year. Between the rides, merchandise, and the food; inflation increases because tourists continue to spend lots of money while at Universal. By continuously meeting their consumer expectations, Universal continues to remain as one of the best theme parks known in the United States. Universal Studios is a rare, expensive, treat that most middle-class citizens usually experience at least once in a lifetime.
Works Cited:
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