The 42 Million dollar hit
Going into the season, the Packers were one of the top teams in the NFL and projected by most to host a few playoff games and ultimately win the Superbowl. Unfortunately, Packers star quarterback Aaron Rodgers suffered a broken collarbone in week 6 loss to the Minnesota Vikings. Losing Rodgers wasn’t only bad for the Packers, but also really bad for the economy of Green Bay. So what does this mean for the economy?
For the past 8 seasons, the Packers have made the playoffs under Aaron Rodgers. This year the Packers are sitting at 5-6, hosting a playoff game at Lambeau field at this point is quite faint. Local businesses such as hotels, convenience stores, restaurants, and homeowners letting people park on their lawns for $20 will lose a lot of potential revenue and then the Having a playoff game is free advertising for the city even though you may not even realize it. Having a national audience tuned into a game for three hours generates so much publicity for the city of Green Bay. They show shots of the city, documentaries, and many more ways that generate publicity for the city. Stores like Cabelas, located three blocks away from Lambeau field, won't be seeing an increased number of customers coming this January to buy essentials like hats, gloves, and hand warmers that would normally be in high demand for a bitter cold playoff game. Hotels would also be greatly affected by not having a playoff game. Hotels in Green Bay are able to charge on average $324 per night with a two night minimum on weekends with a game. The loss of revenue for not having one playoff game is roughly 14 million. If the Packers were to get the number one seed and make it to the NFC Championship game, that would’ve been roughly 42 million in revenue for the economy. On years were the Packers the playoffs but don’t host a playoff game still generates a lot of money for the city. People are more likely to fill up restaurants and bars to watch the game. It’s hard to believe that an injury to one player could cost a city that much money. The demand for pretty much everything in Green Bay will go down greatly and will likely cost Green Bay a lot this January, bearing a miracle.
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