Spotify and Other Music Streaming Services
Music streaming services have become increasingly popular as more and more users prefer the unlimited access to new music these services provide. Spotify is one of these sites that has skyrocketed into success over the last few years. With over 100 million total users as of June 2016 and 40 million paying subscribers as of September 2016 (see the graph below) Spotify encourages users to upgrade to Spotify Premium for $10/month, a platform where it continues to differentiate itself from other music streaming sites.
With Spotify Premium the negative externality of advertisements every few songs is eliminated and sound quality is improved. Premium also unlocks new features including unlimited skips and song choice (you are no longer forced to listen through shuffle mode). You can also listen offline meaning you can listen anywhere without using data which gives it an advantage over competitors like Pandora. Spotify also offers a discounted student package at $5/month and family package for $15/month for family use of up to five people. The graph below emphasizes how these features result in more success over other streaming sites such as Apple Music.
With all the unmatched features and discounted prices, it is easy to see why Spotify has continued to increase its user base. The upgrade to Spotify Premium will provide music-lovers with many benefits that outweigh the cost of the monthly subscription fee.
Stegner, Ben. "Is It Worth Upgrading to Spotify Premium?" MakeUseOf. N.p., 20 July 2016. Web. 05 Jan. 2017.
McIntyre, Hugh. "With 30 Million Users, Spotify Is Gaining Subscribers Faster And Faster." Forbes. Forbes Magazine, 21 Mar. 2016. Web. 05 Jan. 2017.
"Spotify now has 100M users, but only twice as many paid customers as Apple Music." 9to5Mac. N.p., 20 June 2016. Web. 07 Jan. 2017.