My Stance on Socks
I love men’s fashion. To say I am a fashionisto would be an understatement. It’s what I live for. That being said I am always up to date on the latest fashion trends. The most recent trend is socks. How is your sock game? Probably not as good as mine. Fortunately for the US economy, there are a lot of people like you who are looking to upgrade their sock game. Such a large shift in demand has the capability of causing major macroeconomic changes.
When looking more specifically at the sock market, I’ve noticed a large change. The sock game is evolving. Just a few years ago, the “cool socks” were some form of nike elites or some other athletic socks. In the past two years, there has been a market shift, with a greater interest in casual multi purpose socks, that aren’t specifically for sports, but are instead can be worn around and just are there too look cool. They can still be worn during athletic events, but are not specifically designed for that.
Nike did a good job adapting to this market shift by coming out with a newer line called “Nike SB”. This line is designed for skateboarders, but has gained other interests from other people as well, but the company that capitalized most by the market shift is Stance. Stance socks are a luxury sock company that started in 2011. They now dominate the sock market. They started off will cool casual socks and have then moved into athletic socks as well. They have sold 15 million pairs of socks in the past 4 years and have gotten a lot of attention, from celebrities and Major Sports leagues. They are now the official sock of the NBA and are endorsed by athletes like Dwyane Wade
Stance has single handedly changed the sock game. They jumped in as a small luxury sock company, but have gained so much attention, that they are now one of the leading brands, and are in retail stores from the likes of foot locker and Champs Sports all the way to stores like Nordstroms and Pac Sun. Giving them a very large customer base.
Works Cited
Chapman, Lizette. Luxury-Socks Startup Stance Raises $50M to Expand Into Underwear. Wall Street Journal. Wall Street Journal, 5 Mar. 2015. Web. 06 June 2016.
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