29 March 2015
Producers Take Advantage of Compulsive Shoppers
Around this time of year there are many new lookbooks and fashion shows to show the new fashions for spring. Many people get excited to see the new fashion statements however; for some it can bring out a weakness. About 6% of females and about 5.5% of males possess a mental sickness called compulsive shopping. This sickness has not been studied extensively but, it has been called an impulse control disorder. For compulsive shoppers, buying something creates a feeling related to the euphoria that alcohol induces. Just like alcoholics it’s hard to stay away from the rush of pleasure. Many producers take advantage of these people by putting out sales for a very short amount of time.
Many shoppers like buy bargains but compulsive shoppers can not pass up a deal even it they don’t need it or will never use the item. Passing a deal makes them sick inside and can not let the deal go. Deiter, a compulsive shopper, said that she bought $80 worth of beads last month and the beads are still in the box. She once had a hobby of making jewelry and wanted to go back to making it but, there was a reason she stopped and now wasted $80 on beads that will never be used. To see an example of compulsive shoppers watch this video.
Sometimes, people acquire objects as a way of dealing with chaos and feeling out of control, Benson, a physiatrist studying compulsive shoppers, said. "You buy something, you're in control of it," she said. Benson also explained that this disorder could be related to childhood. Many parents may have given presents instead of time and attention, leading a child to grow up wanting to get more material possessions. Other people may have grown up with a lot of emotional or financial deprivation, and when they're able to afford shopping for themselves, they overbuy as a way of not going back to the way things were. Another theory is that "we buy as a way of trying to deal with our fears of death and the inevitability of death," Benson said. Benson also said that ⅔ of compulsive shoppers turn into hoarders when they are older.
Online shopping has heavily increased over the years (shown by the graph above) due to increase in businesses having a website as well as technology advancing. The increase in sales off line increases the amount of people who possess the mental disorder of compulsive shopping.
Producers tend to take advantage of people who have these mental shopping disorders to boost sales. These shoppers increase demand for mostly clothing and shoes, nondurable goods. Since these shoppers increase demand for both elastic and inelastic items producers will have to supply more. Not only do compulsive shoppers help producers because they buy so much. They also help therapists because these people often times will have to see therapists because they are not able to pay bills and live because they have bought so many clothes and other unnecessary items because they were appealing to the eye or were on sale.
Now a days a shopper doesn’t even have to leave their couch to make a purchase. Almost every business or at least larger businesses will have websites; which are a lot easier to quickly buy clothing or shoes. Many consumers will buy large amounts of clothing off line because there is a sale or just need clothes with the intendant of sending a good portion of it back , but never do. Since consumers have this mental disorder of compulsive buying it really helps the producers sell more to keep up with the demand, which overall helps the economy. Although for the compulsive shoppers their bank accounts are really low and can not buy houses or big items because their credit is so low, all of their shopping help producers and the economy as a whole grow.
Landau, Elizabeth. "Compulsive Shopping: When Spending Is like Substance Abuse - CNN.com." CNN. Cable News Network, 3 Jan. 2012. Web. 29 Mar. 2015.
"True Life: I'm A Compulsive Shopper." YouTube. YouTube, n.d. Web. 30 Mar. 2015.
Bain, Marc. "The Neurological Pleasures of Fast Fashion." Yahoo! News. Yahoo!, 25 Mar. 2015. Web. 30 Mar. 2015.