World Cup More than Just Entertainment
Matt Gahan
Mr. Reuter
Economics
3 May, 2016
All around the world people enjoy the game of soccer and the world cup is just one example of how much people enjoy it. According to the final figures from FIFA and Kantar media, the 2014 world cup in Brazil reached an estimated 3.2 billions viewers over the span of the entire world cup. It was also said that one billion viewers alone were accounted for watching the final game on either their phones, televisions, computers or at the stadium, Estádio do Maracanã. Considering these numbers it’s no wonder why countries are so captivated to host this major event in order to gain the economic benefits from the consumers that come with it.
The first benefit that comes from this massive venue is that the swarm of people coming into the country to experience this once in a lifetime opportunity forces change on the infrastructure in a good way by increasing airport size, hotel size, improvement of quality of stadiums, more efficient transportation systems, etc due to the rising demand that comes with it. It also accelerates projects because the people in charge of them want to be able to profit from the venue so they prioritize the completion of them. After the world cup is finished the country still gains an increase of tourist attraction and this creates jobs and drives down the unemployment rate. A report predicted 3.2 millions jobs have been created after this in civil construction, fast food, entertainment, business services and so on.
Another benefit from hosting this revenue is the increase of global trade used, in turn increasing that country's GDP not only in the span of the world cup but over years after. As seen in the picture below of every country that’s hosted the world cup from 1954-2006 combined the GDP grows by almost an entire percent the two years after it’s hosted! Since soccer is a multi-internationally watched sport corporations from all around the world want to try to get in and profit from the event. This gives the Brazilian businessmen an opportunity to make international ties, which brings more knowledge and consumption to their economy.
In summary hosting the world cup is a very big deal for many countries and the underlying benefits that most people don’t realize are happening are actually affecting the economy of that country in so many ways which is another reason why the world cup is such a big deal beyond entertainment.
Works Cited
"Word Cup Benefits." FIFA International. N.p., n.d. Web.
"2014 FIFA World Cup™ Reached 3.2 Billion Viewers, One Billion Watched Final." FIFA.com. N.p., 16 Dec. 2015. Web. 03 May 2016.
"World Cup Economy." Wikipedia.org. N.p., n.d. Web. 03 May 2016.